I was tapped by famed designer Brett Kilroe in the last year of his life to design the campaign for the premier of Taylor Swift’s music video for the song “Bad Blood” featuring Kendrick Lamar. The idea was quite simple — Taylor would be featuring her friends in the video as characters from a futuristic film noire secret agent type of movie and we would release the images on instagram shortly before the video premiered.

All of the work was done with a very high level of secrecy over the course of the shoot for the video as we developed the look and feel of the campaign in real time while they shot and I don’t believe I’ve ever signed such a complicated NDA in my life.