Crate & Barrel
Working within the triad of the Product Management and Development teams, the Digital Experience Design team is responsible for all digital product design, user research, and centralized design systems for the Crate & Barrel Holdings brand portfolio.
In my role I am responsible for leading research, browse path, browse product, account, checkout, gift registry, iOS apps, and the CBH design system team.
3D Product Visualizer
Selling high-touch bulky items online is always a challenge and often relies on a customer using both the digital and in-store experiences to make a purchasing decision. To help alleviate this my team created a 3D product visualizer tool in partnership with London Dynamics in order to increase sales of dining room table and chair combinations.
3D Product Visualizer Tool
We partnered with our merchandising team to identify our top sellers in each category and our Our 3D modeling team created high-poly models to account for zoom and realistic textures and lighting for a limited proof of concept to test engagement and sales.
We quickly discovered that the SKUs with visualizer functionality had a statistically higher AOV and conversion than those without, proving the concept and paving the way to roll out this functionality to other categories.
CBH App Platform
We were tasked with redesigning a shared app platform to rebuild and replatform the Crate & Barrel app as well as create a first-ever app for CB2. Given the size of the teams available to support two apps we decided to build one shared platform between the two brands utilizing 1:1 functionality with a shared design system differing only in brand styling.
2024 Webby Award Winner
CB2 iOS Design System
Historically CB2 did not operate with a documented design system for any portion of their site so in order to shorten our development timeline and create a stable, consistent platform I worked with the agency Heady to create their first fully documented and tested pattern and component library allowing us to launch two apps simultaneously with a shared platform and codebase.
CBH Web Design System
I established a dedicated team working with the front end devs to consolidate, document, and set standards for a single code base system and figma library to ensure consistency and improve efficiencies for the product teams. In doing so I was able to streamline the workflows supporting all brands improving delivery times by weeks and months.
CBH PDP Redesign
I established a dedicated team working with the front end devs to consolidate, document, and set standards for a single code base system and figma library to ensure consistency and improve efficiencies for the product teams. In doing so I was able to streamline the workflows supporting all brands improving delivery times by weeks and months.
